Having no choices can lead to misery, but too many options can overwhelm and lead you to worry that you’ve chosen wrong.
The most obvious benefit of these websites is that they provide easy access to thousands of potential dates.
But in real life, after we get to know someone and like their personality, we begin to find them more physically appealing as well (Kniffin & Wilson, 2004).
Making a quick decision based on an online photo doesn’t allow for this slower development of physical attraction and may cause us to dismiss potential mates to whom we could become attracted.
Research suggests that those who are socially anxious (Green, 2001) or introverted (Amichai-Hamburger et al., 2002; Rice & Markey, 2009) feel more comfortable communicating online.
These individuals may have an easier time approaching people and opening up online.
Thus, it is not surprising that shy people are more likely to look for romance on dating sites (Scharlott & Christ, 1995; Ward & Tracey, 2004). As discussed, one benefit of online dating sites is access to hundreds, even thousands of potential mates—but having all those options is not always a great thing.