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People who grin in their profile photo are 14% more likely to get a right swipe; those who face forward in photos are 20% more likely to be chosen.

You know the joke: Dating profiles posted by women all say they love brunch, friends, and fitness, while too many guys are looking for a “chill girl to enjoy craft beer with” (all while posing with a dog or fish).

“While it's exciting to date someone who can help us broaden our horizons, we want to know that we match when it comes to our core ideals, values, and beliefs.” Stating that you look forward to taking several major trips every year or what your religious beliefs are might turn off some people.

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The more you answer, the better your matches will be, so don’t leave them empty.

In addition, mentioning something specific from the other person's profile or photo can increase your chance of a positive response. Finally, get off the app and into real life in a reasonable time.

So read their profile and respond to something in it, rather than just sending a generic “I’m so glad we matched! My suggestion is to message for no longer than a day or two on the app, and then if you feel comfortable and want that date, give your phone number and move the conversation to text.

How popular is app and online dating in our culture these days?

It's the second most common way for opposite-sex couples to meet their significant other, and the number one way for same-sex couples to start a relationship.

Avoid the cliches and think hard about what will make you stand out from others.

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