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The book As Seen on TV (Quirk Books) by Lou Harry and Sam Stall highlights the history of products such as the Flowbee, the Chia Pet and Ginsu knives.

Sometimes, traditional infomercials use limited-time offers or claim one can only purchase the wares from television to add pressure for viewers to buy their products.

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For others, the advertiser will instead promote the item as "not sold in stores." Some advertisers who make this choice dislike sharing profit with retailers, while many simply lack the immense resources necessary to get their products into the retail industry channels prior to achieving on-air success.As in any other form of advertisement, the content is a commercial message designed to represent the viewpoints and to serve the interest of the sponsor.Infomercials are often made to closely resemble standard television programs.Major brands (such as Apple,) have used infomercials for their ability to communicate more complicated and in-depth product stories.This practice started in the early 1990s and has increased since.An infomercial is a form of television commercial, which generally includes a toll-free telephone number or website.

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